This post, written with Viki Stirling of the Open University, was first published in Tullis, T. and Albert, W. Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics, Morgan Kaufmann/Elsevier 2013. The Open University is the UK’s largest university,Continue reading… Using metrics to help improve a University prospectus
Tag: web analytics
Using measurements to develop complex websites
If you are developing a complex website whose users will come to it to carry out complex tasks then you’re likely to want to use a range of data to support your decision-making. This was the situation when I wasContinue reading… Using measurements to develop complex websites