Would you like a lightning introduction to the errors in Total Survey Error? I was delighted when Sarah Bloomer for inviting me back to talk to her Olin College of Engineering students again, and decided that we would zip throughContinue reading… Some thoughts about surveys for Olin College of Engineering Students 2024
Tag: surveys that work
How to design effective customer surveys: interview for Insights Unlocked
I was delighted when the team at User Testing asked me join them for their #InsightsUnlocked podcast. When it comes to creating an effective customer survey, there’s no substitute for user research. Until you’ve watched users trying to answer yourContinue reading… How to design effective customer surveys: interview for Insights Unlocked
Coffee and content: Using surveys to uncover audience insights
Content design is crucial for surveys, so it was fun to turn that around and think about surveys for content design for a change, as part of the Coffee and Content webinar series. My theme was ‘Using surveys to uncoverContinue reading… Coffee and content: Using surveys to uncover audience insights
Some thoughts about surveys – talk for students at Olin College of Engineering
It was such a pleasure to spend time with students at Olin College, and their tutor Sarah Bloomer, talking about surveys. They’ve been reading my book and writing their own surveys and asked me some great questions in the session.Continue reading… Some thoughts about surveys – talk for students at Olin College of Engineering
Two ways to improve your survey for Delib
How can we make surveys more useful in the context of local government consultations? I recently had the opportunity to explore that question at a user group meeting organised by Delib, the provider of the Citizen Space platform that helpsContinue reading… Two ways to improve your survey for Delib
Four ways to make a better survey, WebExpo2023
In this half-day survey workshop for WebExpo2023, I led a lively group of Czech attendees through four methods for improving their next survey: Goals: Ruthlessly focus your survey on an immediate decision. I talked about the survey process from goalsContinue reading… Four ways to make a better survey, WebExpo2023
The Most Crucial Question and the Burning Issue for Product Makers
The Product Makers community invited me to share some thoughts about surveys. To get the best value from a survey, it’s important to be really clear on why you are doing it. In this talk, I encouraged product makers toContinue reading… The Most Crucial Question and the Burning Issue for Product Makers
Using and abusing surveys in customer onboarding – ebook chapter
Badly thought-out forms and surveys can damage your organisation’s relationship with its customers at any stage. But a bad question in the onboading process can stop your customers from having any relationship with you at all. That’s the theme ofContinue reading… Using and abusing surveys in customer onboarding – ebook chapter
Intercom interview on designing surveys that work
It was a pleasure to share my thoughts on surveys themes with Liam Geraghty, of the Intercom podcast. We chatted about: Why catching people in the moment, rather than days later, is the best way to get quick, accurate results.Continue reading… Intercom interview on designing surveys that work
Some thoughts on surveys: Boye and Company member conference call
It was a pleasure to re-connect with Janus Boye after a gap of more than a decade. I last worked with Boye and Company in 2011 when I attended the JBoye conference in Aarhus Denmark to give talks on surveysContinue reading… Some thoughts on surveys: Boye and Company member conference call