Would you like a lightning introduction to the errors in Total Survey Error? I was delighted when Sarah Bloomer for inviting me back to talk to her Olin College of Engineering students again, and decided that we would zip throughContinue reading… Some thoughts about surveys for Olin College of Engineering Students 2024
Tag: survey goals
Coffee and content: Using surveys to uncover audience insights
Content design is crucial for surveys, so it was fun to turn that around and think about surveys for content design for a change, as part of the Coffee and Content webinar series. My theme was ‘Using surveys to uncoverContinue reading… Coffee and content: Using surveys to uncover audience insights
Some thoughts about surveys – talk for students at Olin College of Engineering
It was such a pleasure to spend time with students at Olin College, and their tutor Sarah Bloomer, talking about surveys. They’ve been reading my book and writing their own surveys and asked me some great questions in the session.Continue reading… Some thoughts about surveys – talk for students at Olin College of Engineering
Four ways to make a better survey, WebExpo2023
In this half-day survey workshop for WebExpo2023, I led a lively group of Czech attendees through four methods for improving their next survey: Goals: Ruthlessly focus your survey on an immediate decision. I talked about the survey process from goalsContinue reading… Four ways to make a better survey, WebExpo2023
The Most Crucial Question and the Burning Issue for Product Makers
The Product Makers community invited me to share some thoughts about surveys. To get the best value from a survey, it’s important to be really clear on why you are doing it. In this talk, I encouraged product makers toContinue reading… The Most Crucial Question and the Burning Issue for Product Makers
Surveys That Work: an excerpt from chapter 1, Goals
Have you heard that my book is available from Rosenfeld Media? Surveys that work: A practical guide for designing and running better surveys. In the book, you’ll find a seven-step process for designing, running, and reporting on a survey: GoalsContinue reading… Surveys That Work: an excerpt from chapter 1, Goals