I was delighted when the team at User Testing asked me join them for their #InsightsUnlocked podcast. When it comes to creating an effective customer survey, there’s no substitute for user research. Until you’ve watched users trying to answer yourContinue reading… How to design effective customer surveys: interview for Insights Unlocked
Tag: survey design
Intercom interview on designing surveys that work
It was a pleasure to share my thoughts on surveys themes with Liam Geraghty, of the Intercom podcast. We chatted about: Why catching people in the moment, rather than days later, is the best way to get quick, accurate results.Continue reading… Intercom interview on designing surveys that work
The Survey Octopus – getting valid data from surveys
Surveys are a powerful research method, but not easy to get right. The Survey Octopus is a way of thinking through the issues that will ensure that you’ll get solid results from your survey that you can use to makeContinue reading… The Survey Octopus – getting valid data from surveys
Seminar on teaching Total Survey Error, Auckland
My trip to New Zealand ended on a high note, with an invitation from Beryl Plimmer to visit the University of Auckland Computer Science department for a seminar: “The Survey Octopus: An approach to teaching Total Survey Error”. Thanks to Simone LinzContinue reading… Seminar on teaching Total Survey Error, Auckland
Eye Tracking in User Experience Design
Eye tracking can be a valuable tool in understanding how users are interacting with forms and surveys – in order to improve them. It’s a topic I’ve presented on many times, such as in this presentation on Visual Forms to the UKContinue reading… Eye Tracking in User Experience Design
Surveys in practice and theory, J Boye 2011
At the 2011 J.Boye conference in Aarhus Denmark, I had the opportunity to run a workshop on surveys. We focused mainly on the practicalities of better surveys: how to write better questions and how to run a good survey process from startContinue reading… Surveys in practice and theory, J Boye 2011
Surveys that work: using questionnaires to gather useful data, presentation to OZCHI 2010
This presentation to the 22nd Australasian Computer-Human Interaction Conference, OZCHI 2010, compares survey processes and looks at some of the detail of designing surveys – including how to avoid survey error. Surveys that work: using questionnaires to gather usefulContinue reading… Surveys that work: using questionnaires to gather useful data, presentation to OZCHI 2010
Surveys That Work: Using Questionnaires to Gather Useful Data, Seattle 2010
This presentation to the Society for Technical Communication 2010 conference in Seattle, US, compares survey processes and looks at some of the detail of designing surveys – including how to avoid survey error. Surveys That Work: using questionnaires to gatherContinue reading… Surveys That Work: Using Questionnaires to Gather Useful Data, Seattle 2010