It’s been a while since I ranted on about response rates on surveys. In that article, I took the view that “2% is a terrible response rate” and had a few reasons why and tips for doing better. Recently, I’veContinue reading… Surveys – what is an acceptable response rate
Tag: response rate
Survey response rates? 2% is not good enough
In the 1950s, a well-designed survey could often achieve over 90% response rates. Since then, response rates have consistently declined. But I was still a bit shocked the other day when a post on a usability discussion group quoted aContinue reading… Survey response rates? 2% is not good enough