I was delighted when the team at User Testing asked me join them for their #InsightsUnlocked podcast. When it comes to creating an effective customer survey, there’s no substitute for user research. Until you’ve watched users trying to answer yourContinue reading… How to design effective customer surveys: interview for Insights Unlocked
Tag: better surveys
Some thoughts about surveys – talk for students at Olin College of Engineering
It was such a pleasure to spend time with students at Olin College, and their tutor Sarah Bloomer, talking about surveys. They’ve been reading my book and writing their own surveys and asked me some great questions in the session.Continue reading… Some thoughts about surveys – talk for students at Olin College of Engineering
Four ways to make a better survey, WebExpo2023
In this half-day survey workshop for WebExpo2023, I led a lively group of Czech attendees through four methods for improving their next survey: Goals: Ruthlessly focus your survey on an immediate decision. I talked about the survey process from goalsContinue reading… Four ways to make a better survey, WebExpo2023
Some thoughts on surveys: Boye and Company member conference call
It was a pleasure to re-connect with Janus Boye after a gap of more than a decade. I last worked with Boye and Company in 2011 when I attended the JBoye conference in Aarhus Denmark to give talks on surveysContinue reading… Some thoughts on surveys: Boye and Company member conference call
Thinking about surveys of patients with Loyal
How do we ask people about their experiences of healthcare? That was the theme of a survey studio that I did for Loyal earlier this year. Loyal is a healthcare business in the USA, and I worked with Amira PettusContinue reading… Thinking about surveys of patients with Loyal
Get more insight from smaller surveys by patchworking
There’s a dilemma in the world of surveys: we want to find out lots of things by asking people questions, but they do not want to answer Big Honkin’ Surveys any more. Patchwork is the art of putting small piecesContinue reading… Get more insight from smaller surveys by patchworking
Surveys that work: a 10hr workshop for Rosenfeld Media
My publisher Rosenfeld Media invited me to join the Rosenfeld Media online workshops program to teach an intensive 10hr dive into surveys. It was a pleasure to work with participants from the United States, Canada and Germany. In sessions onContinue reading… Surveys that work: a 10hr workshop for Rosenfeld Media
Surveys that work for the Harvard User Research Community
I was delighted to begin this year’s presentations by talking about my book, Surveys That Work, as part of the Brown Bag Book Club series organised by the User Research Center at Harvard University An encouragingly large group of HarvardContinue reading… Surveys that work for the Harvard User Research Community
Prune, tune, postpone, explain – to improve your questionnaire
What can you do when your draft questionnaire gets too long? I’m suggesting ‘prune, tune, postpone, explain’ – four strategies to cut it down. In my new book, Surveys That Work: a practical guide for designing and running better surveys,Continue reading… Prune, tune, postpone, explain – to improve your questionnaire
How to improve the inevitable survey: SDinGov21 workshop
Surveys are still really popular as a research method with colleagues (if not with service designers). These slides are from a workshop at the 2021 Service Design in Government conference on ‘how to improve the survey that is going toContinue reading… How to improve the inevitable survey: SDinGov21 workshop