Surveys that work: the book and extras

Surveys that work: A practical guide for designing and running better surveysMy book on surveys is: Surveys that work: A practical guide for designing better surveys.

If you choose to buy directly from my publisher, Rosenfeld Media, then I’ll be extra happy. But I’m glad to say that it’s available from most online retailers or by ordering from your local bookshop.

The book has a seven-step process

The book takes you through a seven-step process for a survey starting with Goals and ending with Reports.

If you’d like to get a flavour of it, try: Surveys That Work: An excerpt from Chapter 1.

And if you want a speedy introduction, try: The least you can do to improve a survey

Get a discount or sample copy

If you are an event or book club organiser, an academic who would like a sample copy, or willing to commit to writing a review of the book, then Rosenfeld Media would like to hear from you. (Tip: they’re usually really good about this).

Here are some additional resources that I couldn’t fit into the book

Chapters

Definitions Chapter: What is a survey? and the Survey Octopus

Chapter 1 Goals: Establish your goals for the survey

Chapter 2 Sample: Decide how many people to ask and how to find them

Chapter 3 Questions: Write and Test the Questions

Chapter 4 Questionnaire: Build and test the questionnaire

Chapter 5 Fieldwork

Chapter 6 Responses: Turn data into answers

Chapter 7 Reports: Show the results to decision-makers

Chapter 8 The least you can do

Spotlights

These are a collection of notes I made for the relevant sections of the book.

Spotlight A: Four different types of survey

Spotlight B: The Net Promoter Score and Correlation

Spotlight C: Satisfaction

Spotlight D: Statistical significance

Spotlight E: Privacy

Spotlight F: Questions to ask when you use a survey tool

Spotlight G: Choose your mode – web, paper or something else?

Spotlight H: “On a scale from 1 to 5” – Likert and rating scales

Spotlight I: A good chart is easy to read and honest