Inwards and outwards research: choosing your research methods according to the service lifecycle

Is your user research looking inwards, at how your service works, or outwards, at the lives of those it affects?

The right research in the right direction at the right time can truly add value – but there’s usually no point in running a survey of 10,000 people in discovery or waiting until beta to look for high-level user needs.

This session, run with Clara Greo at the 2020 Service Design in Government conference, was a chance for colleagues to share their research questions, and think about how to map them to the right methods.