Surveys are all about getting numeric data, and then reporting on it. What points do you want to make with those numbers? I’ll assume that you are aiming to be honest, respecting your data and your audience. One fun wayContinue reading… Review: How to Lie with Statistics
Category: Surveys
Do incentives help to improve response rate?
Why do people fill in surveys? Did you answer: “Because they’re hoping to win the prize in the draw that’s offered?” No? I thought not. And of course, you’re right, but there is some evidence that incentives can work. I’mContinue reading… Do incentives help to improve response rate?
Review: The Psychology of Survey Response
This month, I’ve been working on a chapter on survey questions for my forthcoming book on Surveys That Work. It has meant revisiting my library of books about questions. My favourite, easily, is: “The Psychology of Survey Response” by Roger Tourangeau, LanceContinue reading… Review: The Psychology of Survey Response
2010 in 46 surveys: too many
I take a lot of screenshots: websites in general, forms specifically, and of course surveys. Those specific to a project go into particular folders; the rest are filed by year. Today I was hunting through for inspiration for the chapterContinue reading… 2010 in 46 surveys: too many
Surveys in the news: Valentine’s Day
It was a familiar type of email, and one that I’d usually just delete, but in the interests of the Surveys that Work book I’m writing I opened it. “Valentine’s Day Romance Survey Results” from Fresh Flowers and Gifts in Australia.Continue reading… Surveys in the news: Valentine’s Day
SUS: a good enough usability questionnaire
One challenge of survey design is whether to use an existing questionnaire, or roll-your-own, or do some sort of hybrid. One of the best-known usability questionnaires is SUS. Is it good enough? I’m going to start by mentioning the advantages andContinue reading… SUS: a good enough usability questionnaire
Review: Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method
You’re looking for a book on surveys, and my one isn’t yet out. What do to? I thought I’d help by sharing some of my favourites over the next few months. These will be the titles that I find myselfContinue reading… Review: Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method
Surveys: an interview with Gerry Gaffney
My friend and co-author of my forms book, Forms That Work, interviews me about the surveys book I’m now working on. The original podcast is here: http://uxpod.com/surveys-an-interview-with-caroline-jarrett/ A transcript of the interview follows below. Gerry Gaffney: This is Gerry Gaffney withContinue reading… Surveys: an interview with Gerry Gaffney
Surveys that work: using questionnaires to gather useful data, presentation to OZCHI 2010
This presentation to the 22nd Australasian Computer-Human Interaction Conference, OZCHI 2010, compares survey processes and looks at some of the detail of designing surveys – including how to avoid survey error. Surveys that work: using questionnaires to gather usefulContinue reading… Surveys that work: using questionnaires to gather useful data, presentation to OZCHI 2010
Surveys That Work: Using Questionnaires to Gather Useful Data, Seattle 2010
This presentation to the Society for Technical Communication 2010 conference in Seattle, US, compares survey processes and looks at some of the detail of designing surveys – including how to avoid survey error. Surveys That Work: using questionnaires to gatherContinue reading… Surveys That Work: Using Questionnaires to Gather Useful Data, Seattle 2010