For World Usability Day, November 14 2019, I’m excited to announce the first in a series of Effortmark stickers and posters. ‘Listen First, Ask Second’ is the result of a collaboration with award-winning illustrator Julia Allum. Good design starts withContinue reading… Listen First Ask Second
Category: Surveys
Forms, surveys and the need to be brave: UX Insider interview
I’ve always really enjoyed reading the ‘UX Insider’ interviews conducted by Damian Rees of experienceux. The one with Tara Land about her work at GDS is a particular favourite. So I felt very honoured when Damian contacted me to allow me toContinue reading… Forms, surveys and the need to be brave: UX Insider interview
Surveys that work: an introduction to using survey methods, training course for EBI 2017
Better surveys mean better intelligence. This presentation forms part of the ‘Surveys That Work’ training course – an introduction to using survey methods – delivered at EMBL-EBI in February 2017. Since this training course my book, Surveys That Work, has been published.Continue reading… Surveys that work: an introduction to using survey methods, training course for EBI 2017
Government services are for people, not for the government
During my recent visit to the Czech Republic, Běla Beránková interviewed me on behalf of Lupa.cz – the country’s internet host. My thanks to Lupa for permission to reproduce the article below, and to Běla for her help with the translation.Continue reading… Government services are for people, not for the government
Surveys that work at LibDesign 2016
A survey is a process for getting answers to questions, but surveys turn out to be harder than they ought to be because there are potential pitfalls at every stage, from thinking about the goals of the survey through to analysingContinue reading… Surveys that work at LibDesign 2016
The Survey Octopus – getting valid data from surveys
Surveys are a powerful research method, but not easy to get right. The Survey Octopus is a way of thinking through the issues that will ensure that you’ll get solid results from your survey that you can use to makeContinue reading… The Survey Octopus – getting valid data from surveys
Seminar on teaching Total Survey Error, Auckland
My trip to New Zealand ended on a high note, with an invitation from Beryl Plimmer to visit the University of Auckland Computer Science department for a seminar: “The Survey Octopus: An approach to teaching Total Survey Error”. Thanks to Simone LinzContinue reading… Seminar on teaching Total Survey Error, Auckland
Getting valid results from surveys: meet the Survey Octopus
Surveys are a powerful research method, but not easy to get right. The Survey Octopus is a way of thinking through the issues that will ensure that you’ll get solid results from your survey that you can use to makeContinue reading… Getting valid results from surveys: meet the Survey Octopus
Because the light bulb has to want to change
Sometime in 2011, Steve Krug and I were chatting about a puzzling challenge in usability: the agreed but unfixed problem. ‘Agreed problems’ are ones that clients are fully aware of and agree need to be fixed. ‘Unfixed problems’ are onesContinue reading… Because the light bulb has to want to change
Total Survey Error for non-specialists, Baltimore 2015
Total Survey Error (TSE) is a crucial concept in survey methodology, but one that I’ve struggled to get my head around myself. Eventually I realised that although the issues in TSE are often presented as linear flows, they are actually allContinue reading… Total Survey Error for non-specialists, Baltimore 2015