Would you like a lightning introduction to the errors in Total Survey Error? I was delighted when Sarah Bloomer for inviting me back to talk to her Olin College of Engineering students again, and decided that we would zip throughContinue reading… Some thoughts about surveys for Olin College of Engineering Students 2024
Category: Surveys
How to design effective customer surveys: interview for Insights Unlocked
I was delighted when the team at User Testing asked me join them for their #InsightsUnlocked podcast. When it comes to creating an effective customer survey, there’s no substitute for user research. Until you’ve watched users trying to answer yourContinue reading… How to design effective customer surveys: interview for Insights Unlocked
Coffee and content: Using surveys to uncover audience insights
Content design is crucial for surveys, so it was fun to turn that around and think about surveys for content design for a change, as part of the Coffee and Content webinar series. My theme was ‘Using surveys to uncoverContinue reading… Coffee and content: Using surveys to uncover audience insights
Some thoughts about surveys – talk for students at Olin College of Engineering
It was such a pleasure to spend time with students at Olin College, and their tutor Sarah Bloomer, talking about surveys. They’ve been reading my book and writing their own surveys and asked me some great questions in the session.Continue reading… Some thoughts about surveys – talk for students at Olin College of Engineering
Two ways to improve your survey for Delib
How can we make surveys more useful in the context of local government consultations? I recently had the opportunity to explore that question at a user group meeting organised by Delib, the provider of the Citizen Space platform that helpsContinue reading… Two ways to improve your survey for Delib
Four ways to make a better survey, WebExpo2023
In this half-day survey workshop for WebExpo2023, I led a lively group of Czech attendees through four methods for improving their next survey: Goals: Ruthlessly focus your survey on an immediate decision. I talked about the survey process from goalsContinue reading… Four ways to make a better survey, WebExpo2023
The Most Crucial Question and the Burning Issue for Product Makers
The Product Makers community invited me to share some thoughts about surveys. To get the best value from a survey, it’s important to be really clear on why you are doing it. In this talk, I encouraged product makers toContinue reading… The Most Crucial Question and the Burning Issue for Product Makers
Stop using no-reply email addresses
We are visiting relatives at Christmas this year. They’ve got a houseful already, including several lovely but very young children. “Would you mind booking somewhere nearby rather than staying with us?” Hmm, let me think about that. Two seconds later,Continue reading… Stop using no-reply email addresses
Using and abusing surveys in customer onboarding – ebook chapter
Badly thought-out forms and surveys can damage your organisation’s relationship with its customers at any stage. But a bad question in the onboading process can stop your customers from having any relationship with you at all. That’s the theme ofContinue reading… Using and abusing surveys in customer onboarding – ebook chapter
Creating effective surveys for instructional design: podcast
It’s always fun to compare ideas with an expert with a different focus, so I especially enjoyed a chat about surveys with instructional design expert Connie Malamed, The eLearning Coach. We discussed: the difference between a questionnaire and a surveyContinue reading… Creating effective surveys for instructional design: podcast