Surveys are all about getting numeric data, and then reporting on it. What points do you want to make with those numbers? I’ll assume that you are aiming to be honest, respecting your data and your audience. One fun wayContinue reading… Review: How to Lie with Statistics
Category: Reviews
Review: The Psychology of Survey Response
This month, I’ve been working on a chapter on survey questions for my forthcoming book on Surveys That Work. It has meant revisiting my library of books about questions. My favourite, easily, is: “The Psychology of Survey Response” by Roger Tourangeau, LanceContinue reading… Review: The Psychology of Survey Response
Statistically significant usability testing
It was an intriguing question: “How do I find out about statistically significant usability testing?”. I’m sure it’s one that you’ve encountered, and maybe your reaction was the same as mine: “That’s the wrong question”. Then I realised that ifContinue reading… Statistically significant usability testing
New book published: Forms that Work
Publication day for the book that brings together much of what Gerry Gaffney and I have learned about creating better forms over more than a decade of practice, consultancy, teaching and research. Here is what the publishers Morgan Kaufmann haveContinue reading… New book published: Forms that Work
User Interface Design and Evaluation: Open University textbook
“User Interface Design and Evaluation” began life as the Open University distance learning course M873, part of the postgraduate diploma. More than 1000 professionals studied the course and the University decided to make the core course materials available as aContinue reading… User Interface Design and Evaluation: Open University textbook
The joys of labelling – an orderly portable lab for £24.99
If you read my headline as “a portable lab for £24.99”, don’t get too excited. I still don’t know a way of getting a portable usability lab for under 25 quid other than reverting to good old paper and pencilContinue reading… The joys of labelling – an orderly portable lab for £24.99