How do you feel about statistics? For a long time, I was a stats refusenik. When I was doing my first degree back in the 1970s, I took a class in mathematical statistics but it never made any sense toContinue reading… How to get yourself started in statistics
Category: Articles
Survey book of the month – Through the language glass: why the world looks different in other languages
Many of us will be doing a lot of gift-giving this month, so I’ve chosen a book that would be just right for someone who enjoys something thought-provoking and a bit out of the usual: Through the language glass: why theContinue reading… Survey book of the month – Through the language glass: why the world looks different in other languages
What is a confidence interval and why would you want one?
What is a confidence interval? I wanted to know that recently and turned to one of my favourite books: Measuring the User Experience, by Tom Tullis and Bill Albert. And here’s what they say: “Confidence intervals are extremely valuable forContinue reading… What is a confidence interval and why would you want one?
Does your survey need a prenotice?
Do you enjoy hunting around on the web for surveys to fill in? I do, but that’s because I’m researching a book on Surveys That Work and I believe that it’s rather unusual behaviour. Most people need to be askedContinue reading… Does your survey need a prenotice?
Better survey invitations and reminders
Question: What’s the difference between a survey and a questionnaire? Answer: A survey is a process; a questionnaire is the series of questions and answers in the middle of that process. It’s easy to focus on the questionnaire to theContinue reading… Better survey invitations and reminders
Putting the ‘Long’ into Longitudinal: UX lessons from survey research
Most of us in user experience are used to thinking short-term—in weeks or months. But, increasingly, organisations are planning to build long-term relationships with their customers. The European Survey Research Association Conference was a chance for me to hear from thoseContinue reading… Putting the ‘Long’ into Longitudinal: UX lessons from survey research
Survey book of the month: Survey Errors and Survey Costs
OK, this month it gets serious. My pick is: Survey Errors and Survey Costs by Robert M. Groves (1989, reprinted 2004). One of the most influential books on survey methodology This book was named one of the 50 most influential books inContinue reading… Survey book of the month: Survey Errors and Survey Costs
Surveys that could be better: Radisson
For this month’s post for my Surveys that Work blog on Rosenfeld Media I’m handing over to Gerry Gaffney – for a forensic examination of one customer survey he recently encountered. Apart from being co-author of my book, Forms thatContinue reading… Surveys that could be better: Radisson
Design questions for complex forms: a study of census envelopes
Census years are exciting times for the forms enthusiast. They’re quite rare – most countries run their census at 10-year intervals. And they affect the entire population. That’s the definition of a census – a count of an entire population. Census forms alsoContinue reading… Design questions for complex forms: a study of census envelopes
Review: Online Surveys for Dummies
All of us need to look out at our competitors, right? So I’ve been buying a selection of the various books on surveys that are aimed at the general market. Rather to my surprise, I’m making one of them myContinue reading… Review: Online Surveys for Dummies