How do you feel about statistics? For a long time, I was a stats refusenik. When I was doing my first degree back in the 1970s, I took a class in mathematical statistics but it never made any sense toContinue reading… How to get yourself started in statistics
Category: Articles
Book review: Through the language glass: why the world looks different in other languages
Many of us will be doing a lot of gift-giving this month, so I’ve chosen a book as my Survey Book of the Month that would be just right for someone who enjoys something thought-provoking and a bit out ofContinue reading… Book review: Through the language glass: why the world looks different in other languages
What is a confidence interval and why would you want one?
What is a confidence interval? I wanted to know that recently and turned to one of my favourite books: Measuring the User Experience, by Tom Tullis and Bill Albert. And here’s what they say: “Confidence intervals are extremely valuable forContinue reading… What is a confidence interval and why would you want one?
Does your survey need a prenotice?
Do you enjoy hunting around on the web for surveys to fill in? I do, but that’s because I’m researching a book on Surveys That Work and I believe that it’s rather unusual behaviour. Most people need to be askedContinue reading… Does your survey need a prenotice?
How to craft a better survey invitation
When we’re trying to improve a survey, It’s easy to focus on the questionnaire to the exclusion of other important aspects of the survey. A couple of examples in my in-box recently reminded me about the importance of the surveyContinue reading… How to craft a better survey invitation
Putting the ‘Long’ into Longitudinal: UX lessons from survey research
Most of us in user experience are used to thinking short-term—in weeks or months. But, increasingly, organisations are planning to build long-term relationships with their customers. The European Survey Research Association Conference was a chance for me to hear from thoseContinue reading… Putting the ‘Long’ into Longitudinal: UX lessons from survey research
Book review: Survey Errors and Survey Costs
Robert M. Groves is a distinguished survey methodologist has won a whole raft of awards for his important work in survey methodology, both in academia as a professor for many years University of Michigan and working at the U. S.Continue reading… Book review: Survey Errors and Survey Costs
Surveys that could be better: Radisson
For this month’s post for my Surveys that Work blog on Rosenfeld Media I’m handing over to Gerry Gaffney – for a forensic examination of one customer survey he recently encountered. Apart from being co-author of my book, Forms thatContinue reading… Surveys that could be better: Radisson
Design questions for complex forms: a study of census envelopes
Census years are exciting times for the forms enthusiast. They’re quite rare – most countries run their census at 10-year intervals. And they affect the entire population. That’s the definition of a census – a count of an entire population. Census forms alsoContinue reading… Design questions for complex forms: a study of census envelopes
Book review: Online Surveys for Dummies
All of us need to look out at our competitors, right? So I’ve been buying a selection of the various books on surveys that are aimed at the general market. Rather to my surprise, I’m making one of them myContinue reading… Book review: Online Surveys for Dummies