Do you enjoy hunting around on the web for surveys to fill in? I do, but that’s because I’m researching a book on Surveys That Work and I believe that it’s rather unusual behaviour. Most people need to be askedContinue reading… Does your survey need a prenotice?
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Better survey invitations and reminders
Question: What’s the difference between a survey and a questionnaire? Answer: A survey is a process; a questionnaire is the series of questions and answers in the middle of that process. It’s easy to focus on the questionnaire to theContinue reading… Better survey invitations and reminders
Putting the ‘Long’ into Longitudinal: UX lessons from survey research
Most of us in user experience are used to thinking short-term—in weeks or months. But, increasingly, organisations are planning to build long-term relationships with their customers. The European Survey Research Association Conference was a chance for me to hear from thoseContinue reading… Putting the ‘Long’ into Longitudinal: UX lessons from survey research
Review: Designing Effective Web Surveys
A book that focuses on visual and interaction design Designing Effective Web Surveys by Mick Couper, PhD is all about what survey methodologists call ‘the instrument’, the questionnaire itself that the user interacts with. You will not find anything here aboutContinue reading… Review: Designing Effective Web Surveys
Using EEG in a usability test of a survey
We all know that people will give up on surveys if they are too long or too boring. But exactly how long is too long? Exactly how boring is too boring? One of my most fascinating clients is Kantar, theContinue reading… Using EEG in a usability test of a survey
Ten (slightly different) tips for a better survey, STC2011
This is a slightly updated version of the Ten Tips for a Better Survey presentation I gave at the STC2011 conference. 10 tips for a better survey at UX Bristol from Caroline Jarrett #surveys #surveysthatwork
Survey book of the month: Developing a Questionnaire
It’s been a crazy busy month, with wonderful, challenging work to do – so I was extra pleased that I had a really short, easy read waiting for you, Developing a Questionnaire by Bill Gillham (2nd edition, 2008). A short, very practicalContinue reading… Survey book of the month: Developing a Questionnaire
Survey book of the month: Survey Errors and Survey Costs
OK, this month it gets serious. My pick is: Survey Errors and Survey Costs by Robert M. Groves (1989, reprinted 2004). One of the most influential books on survey methodology This book was named one of the 50 most influential books inContinue reading… Survey book of the month: Survey Errors and Survey Costs
Surveys that could be better: Radisson
For this month’s post for my Surveys that Work blog on Rosenfeld Media I’m handing over to Gerry Gaffney – for a forensic examination of one customer survey he recently encountered. Apart from being co-author of my book, Forms thatContinue reading… Surveys that could be better: Radisson
Designing e-commerce and checkout forms
This post originally appeared in 2011 on ‘Forms that Work’ – the companion website for Caroline’s book with Gerry Gaffney Forms that Work: designing web forms for usability. If you’re selling something on the web, then you’ll inevitably come toContinue reading… Designing e-commerce and checkout forms