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Author: Caroline Jarrett

Book review: “Practical Empathy” by Indi Young

Caroline Jarrett 11 September 2025 11 April 2015
Book review: “Practical Empathy” by Indi Young

“Voice of the customer”. “Understand user needs”. “Get out of our silos”. “No more group-think”. It’s no longer news that it’s a good idea to understand, respect, and design for other people’s perspectives. And there are plenty of books aroundContinue reading… Book review: “Practical Empathy” by Indi Young

Slides and thoughts on SDinGOV 2015

Caroline Jarrett 11 September 2025 29 March 2015
Slides and thoughts on SDinGOV 2015

Service design in government: it’s a technical way of talking about all the ways in which we have to do government things – and how those of us who work in government can improve them. At Service Design in Government 2015, we welcomed keynote speakers JessContinue reading… Slides and thoughts on SDinGOV 2015

How not to get a job, and how to get one

Caroline Jarrett 11 September 2025 5 February 2015
How not to get a job, and how to get one

“How can I get a job in user research?” It’s a question that comes up a lot, and reappeared the other day in one of the forums I belong to. It reminded me of a post I wrote a fewContinue reading… How not to get a job, and how to get one

Five steps to better surveys – training course for EMBL-EBI

Caroline Jarrett 4 December 2025 19 December 2014
Five steps to better surveys – training course for EMBL-EBI

Update in 2024: Back in 2014, the European Bionformatics Institue (EMBL-EBI) asked me to do Survey Training for their staff – mainly research scientists and computer specialists working on the complex bioinformatics tools that they create and make available forContinue reading… Five steps to better surveys – training course for EMBL-EBI

How to look at a form – Women Who Code 2014

Caroline Jarrett 24 February 2026 22 October 2014
How to look at a form – Women Who Code 2014

If you look at a form through the eyes of your users then you can learn a lot, very quickly. We tried it recently at a forms studio with Women Who Code London. Start by not looking at the form OneContinue reading… How to look at a form – Women Who Code 2014

Celebrating inspiring women on Ada Lovelace Day 2014

Caroline Jarrett 24 February 2026 14 October 2014
Celebrating inspiring women on Ada Lovelace Day 2014

I was delighted to be invited to join Women Who Code London on Ada Lovelace Day group on the annual celebration of a woman widely considered to be the first computer programmer. Women Who Code Ada Lovelace Day My presentation:Continue reading… Celebrating inspiring women on Ada Lovelace Day 2014

Eye tracking in user experience design: forms and surveys

Caroline Jarrett 17 September 2025 22 September 2014
Eye tracking in user experience design: forms and surveys

This post is a chapter – co-authored with Jennifer Romano Bergstrom – from the book Eye Tracking in User Experience Design (2014) Introduction Most parts of a web experience are optional. Forms usually are not. You want to use a webContinue reading… Eye tracking in user experience design: forms and surveys

Six crucial survey concepts that UX professionals need to know

Caroline Jarrett 25 November 2025 21 September 2014
Six crucial survey concepts that UX professionals need to know

Surveys can be a really valuable source of great data. At the 2014 UXPA conference I decided to challenge my audience with a workshop exploring six crucial concepts from survey methodology that will determine how useful that data is: Ask questionsContinue reading… Six crucial survey concepts that UX professionals need to know

UXPodcast on forms and surveys with Per Axbom and James Royal-Lawson

Caroline Jarrett 17 September 2025 11 July 2014
UXPodcast on forms and surveys with Per Axbom and James Royal-Lawson

The UXPodcast team, Per Axbom and James Royal-Lawson, invited me to chat with them about forms and surveys. It was fun to reflect on recent conferences and how I got started in forms. UXPodcast on forms and surveys Transcript ofContinue reading… UXPodcast on forms and surveys with Per Axbom and James Royal-Lawson

Looking forward to UXPA 2014

Caroline Jarrett 17 September 2025 3 July 2014
Looking forward to UXPA 2014

Ahead of UXPA 2014, the Futureheads UX team interviewed me about the sessions I’m running at the conference, and what else I’m looking forward to. On Monday 21 July I’m running an evening tutorial in ‘Surveys in User Experience’. I’m looking forwardContinue reading… Looking forward to UXPA 2014

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Latest Blog Posts

  • Rosenverse webinar: Measuring error rates to get ready for AI17 February 2026
    Caroline delivers a webinar for Rosenverse 2026 on data quality and error rates, with suggestions and resources for tracking both
  • My research on error rates and data quality17 February 2026
    In 2025, I focused mostly on error rates and data quality. I did a series of workshopsContinue reading... My research on error rates and data quality
  • Garbage in, garbage out: Workshop at SDinGOV 202521 October 2025
    My topic for 2025 is ‘error rates and data quality’, and it was a pleasure to haveContinue reading... Garbage in, garbage out: Workshop at SDinGOV 2025

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